Case Study: Touch Voting at Swisscom Innofair and WTO Product
Like us on Facebook!
Follow us on Twitter!Follow @poken
Touch Voting is proven to help boost visitor satisfaction and engagement.
By displaying a survey on a wall, with Touchpoints used to vote on a variety of topics, event organizers have increased participation in surveys by over 80%, and boosted visitor satisfaction overall.
Filling in a survey on a piece of paper or a mobile device is not a social activity. It does not foster sharing, nor does it have viral appeal.
Equip your event with a wall-based Touch Survey, and participation becomes viral: Visitors see others touching the wall to vote, and they get driven in my this "team activity".
Poken-powered Touch Surveys have also helped increase the use of the event mobile app, tenfold. Participants are driven to the mobile app through a preliminary set of questions published on the wall-based survey, and they then continue answering other survey questions online, and take the opportunity to discover the other mobile app features.