Case Study: OnAir - Airline Industry Trade Show Exhibiitors Seeking Engagement Product
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OnAir has been drawing attention - visitor buzz and press coverage - by using Poken to allow digital collection of sales sheets at its booth. In 2011 and 2012, OnAir enhanced its presence at the Aircraft Interiors Expo by using Poken, and creating a scavenger hunt leading visitors to visit its key partners. In only 3 days the staff collected more than 7,500 business cards and over 2,000 marketing brochures were collected. OnAir’s booth has also attracted more attention from journalists than in the past.