Case Study: ABB - Powerful Metrics at a Corporate Trade Show
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Case Study: ABB - Powerful Metrics at a Corporate Trade Show

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Description

Every year ABB invites key suppliers and partners to a large internal trade show, to present its product offering and foster networking between its partners.

For the past two years, ABB's objective in using Poken has been to create a dynamic social networking environment where participants can interact directly with staff, vendors and other attendees, and connect for future business.

ABB Corporate Social Responsibility team has been supportive of the unique “paperless” trade show concept made possible through the use of Poken's Green Event Tools, which make it possible for all participants to collect product information via electronic brochures at each of the 200+ booths on the show floor.

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